Kiss and make up!
To be really successful in a job, you need to love what you are doing. If necessary, get another job. To succeed in a good relationship, love is not an option. It’s essential!
In business, the same rule applies. Love your customers! Show fascination in what they do. Ask how you can make their lives better for them. Plot how to amaze them. Link a string of amazing surprises, focused intently on the customer. And you get appreciation back. And loyalty. Keep-up the genuine intensity, and you create an unpaid ambassador recommending you personally. It is hard work, however. Love is. But, joy and reward nevertheless.
You have ten fingers. Count on them those businesses that you are convinced really LOVE you. Perhaps just one. Or one less? That’s my point! There is virtually no competition! You get service, attention, assistance, efficiency. But, when last did your supplier wrap the product with love, when you paid for it?
A friend on mine has a book shop and asked for my advice. I watched a queue of customers at the till. A lady bought a thin, low-cost book. The assistant lifted it and wrapped it as if it was made of gold leaf, remarking it was a magnificent choice. The lady beamed. However, when the next customer handed over a book, ten times the value at least, it was just wrapped in silence. The smile was casual. He walked away as though his face had been slapped!
Invisibly, a future customer was quite possibly lost.
There is a shop I avoid going in. I go out of my way to avoid it. One of the women at the till, a part-timer, conveys such disinterest bordering on dislike. No amount of cheerfulness or friendly remarks change her. She has been there years. She is a paid saboteur.
Make people happy! Or lose the business and become bankrupt. Or, be the most sought-after person. It’s a choice. Love pays best!
It is all about contact, mentally. Conviction emotionally. Gratitude and appreciation conveyed without words. Tone and body language are almost all. We only pay attention to 15% of what people say. 85% is about what we see and feel.
Whoever loves customers sincerely has wonderful feedback BEFORE even expressing anything directly.
Why not, (every Thursday perhaps), plot and plan and enjoy planting what I call ‘love-bombs’ to explode and give pleasure to your unexpected ‘victims’? They may be highly surprised. They certainly won’t forget! Why? Because you may be unique in their current experience. Being different daily adds up to being unprecedented in your field.
Have a lovely day! I wish to wrap up this matter sincerely and gently, though I cannot see you. Change that to a fabulous day!
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